The concept developed for all of the material is based around the word "YES". The reasoning behind this is very simple and at the same time fairly obvious. There would technically be no bridal show without this word being used by each and every one of the brides to be. The classic question posed(Will you marry me?) and the response either being(yes or no). In this case every bride to be must have said (yes). So I felt it was appropriate to base the material on this word alone.

The materials you see below were created without the use of the Studio K Salon & Spa logo. This was done intentionally since stickers of the logo would be added at random later to give a more personalized feel to the material.

The process of adding the stickers was quite tedious, since there were over 1,000 items the stickers needed to be placed on. The addition of the stickers brought the studios colours into the materials which gives the audience a sense of brand recognition.